Created by us. Drawn by you.
Sustainable holiday greetings that replace paper with an AR experience
Amidst the gloom of the year 2020, communication group Serviceplan turned 50 years old. In the same year, they achieved their goal of climate neutrality. To share the joy with the people, we switched the year’s holiday cards with a digital experience that brings them together.
Draw-it-yourself Cards is a holiday initiative that combines art and AR and gives everyone the chance to make their own cards by simply tracing the lines on the AR filter made from each design.
The Artists
We united 9 artists from all over the world to create pieces of art under the theme—Closer Together. Created in isolation, this series opens the doors to what togetherness could feel like, be it feeling closer to people, self, or nature.
You can experience their creation and our first (definitely not last) green passion project here.
Expressing your love to those you care about is the energy helping us stay close.
We had time for hugging, cooking, learning new things - all those things we didn't have time or energy for before.
Anastacia Sholik, Ukraine
We have found ingenious and often hilarious ways of maintaining a sense of closeness.
We are transforming from within and turning into better ways to connect, support and encourage.
Dia Pacheco, Mexico
From a personal experience, I noticed me and my friends communicating a lot more.
Even at a distance, people are always connected. While we are apart, we are even "Closer Together."
Luciano Cian, Brazil
Quarantine taught me how to rediscover myself and connect with my innermost self.
Rinee Shirke, India
Staying in touch, showing that we're there, is so important.
Rosa Kammermeier, Germany
Warm holiday greetings. Reduced climate impact.
